E-talks-2U

THANK YOU....

2010-05-11T20:44:00.003+01:00

Thanks for all our followers, their interests and their critical comments.

Furthermore it is essential to thank as well each members of E-TALKS-2U who were completely devoted to the well management of this successful website. It was a real pleasure to conduct every week a new topic about e-marketing thus improve our knowledge about this wide subject.

We decided to remove our glasses and wear our marketing and creative jumpers.

See you soon....

Creating a successful website for the future

2010-04-05T23:37:00.012+01:00

Looking through our glasses this semester we study what makes a good website and suggest some useful improvements

People are highly reliant on the internet for inconspicuous elements by clicking of a button. Essentially, a website detailed description about your company and its products.

Considering that the total number of websites exceeded 182 million (Netcraft, 2008), and fact that consumer behaviour is becoming more and more flexible ;

• viewing information quicker than ever before
• formation of decisions and within a few seconds
• consultation of another website easily

How to be different and unique compare to another one ? How can a website stand out from the crowd and be the most effective ?

Design of the website :

Similar to when a customer walks into a shop, consumers take in their surroundings and form opinions on the service, reliability and quality of the venue. Creating and designing website necessities some “must” which will be reminded. In fact, It is the tangible cues that first help to form evidence for the individual’s judgement, of which in the context of websites is the design and layout of the site on first visit. Basic web design research outlines there are many factors which can help influence consumers perceptions, from colours, font, header images, logos, load time, images, flash, pop-ups and advertisements. Consequently, Designing the content of a website is as important as that the spending on third party Web site designer is expected to attain $10 billion in 2000, from $582 in 1996 (Forrester, 1997) Cabezudo, Arranz & Cillan (2007) consider a website design to be differentiated depending on whether it is a high or low involvement product/ service.

However, As Nielsen (2003a and 2003b) states that it is more important for the design to meet the needs of the customer rather than be attractive and fun. Moreover, In a world and environment based on interactivity and visual elements, Great animation, sound, and graphics are the core elements to succeed a website. However, Technology alone will not engage the consumer, therefore creating a personal experience with the consumer can help to develop a higher level of satisfaction and lead to a long term relationship with the customer.

Website Content – Quality Information :

Cabezudo, Arranz & Cillan (2007:54) suggest websites used in advertising, should not focus so much on the formal design, but rather on the volume and type of information offered. As within marketing communications, an advantage of websites allows companies to post a lot of information about the brand/product/company all in one place. ‘Relatively, information content has more significance in the web context. This implies that the web designers should focus more on consistency and accuracy of information while designing a website’ (Sindhuja et al 2009). Thus providing more pages within a website such as ‘About Us’, and ‘Corporate Info’ offers the consumer a better understanding of the characteristics of the company/brand. As the previous post ‘Homo-Internecticius’ outlines, most consumers prefer a well-developed website with many pages and linkages to other information all in an organised way, than a website with minimum information about the product or service.

Navigation & User friendliness :

Perhaps considered the most important factor before any design, it’s the actual navigation and linkage of the website, to allow the use to move freely and easily around each page. ‘Specific elements of navigation online include an effective search tool that allows customers to find the product they are looking for quickly and easily. (Eifler & Lepkowska-White: 2008) Huizingh (2000) also considers navigational structure to be a concern, ‘the most effective navigational structure is an extensive network, where all pages lead to all other pages, and back to the home page in a way that is easy to understand’.

The MSN “Usability & Marketing” researcher Kevin Keeker, determined that it was essential to : Provide relevant, high-quality content and Offer useful content. To be useful to an Internet audience, each site must deliver entertainment or knowledge. Though technological advancements have allowed many improvements like new business opportunities and faster data transfers, still, it is recommended that Human Computer Interaction (HCI) design has a significant influence on the usability and user satisfaction level (Nielson and Norman, 2000 cited within Sindhuja 2009). Web usability can be defined as making the design simple enough so that customers, who by nature tend to be goal-driven, can accomplish their task as quickly and painlessly as possible. In fact, few resources are completely free such as :

• Hyperlinks
• Search engines efficiency and relevant key words

In this link the Econsultancy provided other free resources such as the fact of leaving a space dedicated to consumer’s videos and posts http://www.youtube.com/watch?v=vPO7lDZbcfA

Where to find help online ?

In terms of actually creating the website, there also are numerous sources, which can be referred to. These offer several steps that shall guarantee or at least promise success. As for the “preparation stage”, these mainly cover researching competitors or any other enjoyable and at the same time profitable websites, deciding on who is going to be targeted, planning ahead, selecting the right website developer and making it all perfectly clear for him/her or pre-testing the website with real users etc. This advice can be explored in much more detail, for instance :

http://www.marketingsuccess.com.au/_blog/Marketing_Success_Blog/post/Tips_on_how_to_build_a_successful_website/

http://jjscoaching.com/successful-website-stepbystep-guide/

Obviously, once this has all been taken into consideration, the “building stage” follows. More technical skills are required as building the website is not that much about creativity but majorly about knowledge and practice.

Frettsome’s e-book (2006) happens to be extremely handy as it very cleverly puts the most important information about the “technical” part of creating a successful web site into a reasonably brief and online accessible publication.

http://www.topsitetips.com/Make%20A%20Web%20Site%20-%20FREE%20Ebook.pdf

More detailed information presented in a pleasantly understandable language with clear explanations can also be found and effectively used http://buildasuccessfulwebsite.com/

The future of Web 2.0 & 3.0 ?

E-talks-2U predicts the internet as a more reliable source of information, this includes better search engine optimisation, to find exactly what you are searching for, as currently demonstrated in the new television adverts showing ‘Bing’ the decision engine by Microsoft. Due to information overload, the web show try to become simpler designed, alike to Apple Mac’s concept with the IPhone. Creating a safer online community would be a government issue, as our previous post, Homo-interneticus, spoke about educating young internet users of the risks of the web; but combating internet scams and junk mail. Finally improved communication, increasing the speed for online web videos for business meetings, making friends and opening up communities.

E-talks-2U looked at :

Davey, J. (09/02/2010) How to Make a Successful Website: A Step-by-Step Guide, http://jjscoaching.com/successful-website-stepbystep-guide/ (04/04/2010)

Feenstra, R. (11/02/2010) How does a Web Site Work? l Build A Successful Web Site, http://buildasuccessfulwebsite.com/planning/how-does-a-web-site-work (04/04/2010)

Frettsome, S. (2006) Make A Web Site – FREE Ebook.pdf, http://www.topsitetips.com/Make%20A%20Web%20Site%20-%20FREE%20Ebook.pdf (04/04/2010)

Tsui, V. (10/09/2009) Tips on how to build a successful website, http://www.marketingsuccess.com.au/_blog/Marketing_Success_Blog/post/Tips_on_how_to_build_a_successful_website/ (04/04/2010)

Cabezudo, S, R., Gutiérrez Arranz, A, M., Cillán, J. G. (2007) ‘Designing Effective Websites: The Moderating Role of User Internet Experience’ Journal of Internet Commerce, 6 (1) 35-60

Eifler, A., Lepkowska-White, E. (2008) ‘Spinning the Web: The Interplay of Web Design Features and Product Types’ Journal of Website Promotion 3(3/4) 196-212

Sindhuja, P. N., Surajith, Ghosh, Dastidar. (2009) ‘Impact of the Factors Influencing Website Usability on User Satisfaction’ Journal of Management Research, 8 (12) 54-66

Scott F. Geld available from the website MarketingBlaster.com [1st april 2010]

Forrester Research, 1997 , “Web Outsourcing to Reach $10 Billion by 2000,” News Release, available from the website http://www.forrester.com. [1st april 2010]

Drèze, Xavier and Kurt Eto, “Creating Dynamic Web Pages to Better Appeal to Your Audience,” University of Southern California, Graduate School of Business

Working paper, 1997. [1st april 2010] http://www.xdreze.org/Publications/jar7.pd

Keeker K. Improving Web Site Usability and Appeal available from the website http://msdn.microsoft.com/en-us/library/cc889361(office.11).aspx (2008) [28th May 2010]

Web Design Mistake available from http://www.youtube.com/watch?v=vPO7lDZbcfA [28th May 2010]

Biggest Mistake you can make with your website by Jerry Hart available from http://www.youtube.com/watch?v=e-CAAF5ONLg&feature=related[28th May 2010]

Trust VS Trustworthiness - Can you trust online businesses?

2010-03-18T21:55:00.038Z

This week we will look through our glasses at whether a customer can trust online businesses ?

In the physical world, consumers use many contextual cues such as the instore merchandising of Tesco to develop their trust towards the company. However, many example have proved that trust is complex to build, maintain and give to a physical person or organization. ‘Trust is an important factor in the decision when people chose others with whom to interact’ (Stewart and Malaga 2009:72). Many of these contextual cues may be missing or less obvious in the on-line world. Consequently, to what extend a customer can trust an online business ?

Mayer, R. C. will be a key author used in order to conduct this critical analysis. According to Mayer et al. (1995: 712) they define trust as 'the willingness to be vulnerable to the actions of another party based on the expectation that the other will perform a particular action important to the trust or, irrespective of the ability to monitor or control that other party'. In other words, it is the willingness to take risks in a relationship (Deutsch, I960; Schlenker, 1973; Moorman, 1992; Mayer et al., 1995). Indeed, in their ’integrative model of organizational trust’, Mayer associated with Schoorman and Davis (2007), stated that trust is an essential aspect of relationship. From an organisational perspective, ability, benevolence and integrity contribute to develop a relationship of trust with the customers. For instance, a relationship between a supplier and a buyer is essential; the buyer is entitled to believe that the supplier will be able to provide good quality product and delivered on time. Thus, it will enable the company to have competitive advantage. Therefore by carrying out previous researches they showed that there is an evolution. Not only more associated to reciprocity, the notion of trust influences consumers‘ emotions and which could affect their perceptions. Nevertheless, according to Schoorman, Mayer and Davis (2007), it is more than probable that this feeling disappears after a possible violation of trust. Indeed, it is easily acceptable to understand that experiencing dispute; one party will quickly revert to its previous perceptions.

How the notion of trust can be perceived into online business ?

According to Malaga and Stuwart, they perceived that depending on the degree of involvment and the customers‘ knoledge about e-commerce, the level of trust will change. In fact, those who are highly involved referered to hyperlinks such as return policy, warranty, privacy policy, and pricing policy and are likely to pay more attention to and more actively process trust cues. Whereas those with a low level of involvement invest a lot in the accuracy, relevance of their content (Stewart & Malaga 2009:74-76, 89). Nevertheless, by knowing that internet allows anyone to open an online store, therefore it can be difficult for consumers to percieve how trustworthy the company is, just from looking at their website. ‘Trust is based on customers' first impression of a company, e.g. website design’ (Buttner & Goriz 2008:45). To disagree, it is not just visual cues on the website which can help a customer to define how trustworthy a company is; some simple websites can also be successful which lead to the notion of Trustworthiness. This, can be defined as combinations of “ability - the trustee’s competence in the area related to the task; Integrity - the trustor’s perception that the trustee adheres to a set of principles that the trustor finds acceptable; and Benevolence - the extent to which a trustee is believed to want to do good”.

However, it is true that trustworthiness as a component of the company's image can help to gain competitive advantage. Buttner & Goriz (2008) discuss ‘online shops should put effort into the management of trust when comparing one's own trustworthiness to those of competitors’. The development of Customer Loyalty Programmes is a tool for more online businesses to consider. Ha & Stoel (2008) state ‘customers have a higher perception of trustworthiness when they are rewarded with loyalty programmes’. Moreover, customers who trust the company are more likely to sign up to their loyalty programme. We can therefore agree that a Customer Loyalty Programme can be a measurement of consumer trustworthiness, specifically used with business to consumer retail.

ebaY is a great example of peer-to-peer computer-mediated transactions. Obviously, for a trustee, trustworthiness of the trustor is particularly crucial. According to the research of Pardue et al. (2008), more than 60% of trustees’ eBay comments chosen as a sample contained a specific reference to the trustee’s trustworthiness. This sort of feedback is extremely difficult or even impossible to control by the seller/business. And what is more, the stronger the competition is, the more objective and effective people’s feedback gets (Bolton et al. 2008). Therefore in order to be trustworthy, the trustees (the eBay seller, for example) should do their best to post and describe their items, interact with potential buyers and manage the actual payment and delivery process as favourably as possible. It would also be strongly recommended to demonstrate justice and honesty in terms of, for instance, following the established business standards and being transparent about zero intentions of tricking the buyers (Bolton et al. 2008).

In conclusion, we can say that trust is very difficult for online organizations to gain customers trust due to the intangible nature of buying online. Providing customers with a guarantee can help with reassurance and anticipating their perceptions of guarantee in return for good feedback and thus obtaining a good brand you can trust. Regarding trustworthiness, we are agree with Buttner & Goriz, (2009) on the point that trustworthiness goes beyond profit making and is one of the main elements within the principles of relationship marketing, which can be studied in further context.

E-talks-2U looked at:

Bolton, G.; Loebbecke, C.; Ockenfels, A. (2008) ‘Does Competition Promote Trust and Trustworthiness in Online Trading? An Experimental Study’ Journal of Management Information Systems, 25 (2): 145-169.

Buttner, B. O.; Goritz, A. S. (2008) ‘Perceived trustworthiness of online shops’ Journal of Consumer Behaviour, 7: 35-50

Ha, S.; Stoel, L. (2008) ‘Promoting customer-retailer relationship building: influence of customer trustworthiness of customer loyalty programme marketing’ Journal of Consumer Behaviour, 7 (3): 215-229

Pardue, J. H.; Landry, J. P.; Shaw, C. E. (2008) ‘Trustworthiness in Computer-Mediated Transactions: A Content Analysis of Trustor Feedback’ Journal of Technology Research, 16-22

Schoorman, F.D., Mayer, R.C., & Davis, J.H. (2007) “An Integrative Model of Organizational Trust: Past, Present, and Future”. Academy of Management Review, Vol. 32, No.2, 344–354.

Steward, K, J.; Malaga, R, S. (2009) ‘Contrast and Assimilation Effects on Consumers’ Trust in Internet Companies’ International Journal of Electronic Commerce, 13 (3): 71–93

The Internet Revolution - Homo Interneticus?

2010-03-04T12:29:00.043Z

The World Wide Web. An upgraded 20th century version of Guttenberg’s Printing Press invention? A natural outcome of progress? An advantage that people did not have in the past?

Well, some may claim that the internet and its exceptionally fast development has been a great triumph of people and technology; others may share significantly more sceptical views.

The internet has changed the way we now communicate and some researchers believe it has changed the way the human brain learns information. Evolution of the brain functions from linear to association to digest large quantities of knowledge in snippets. Some researchers may believe that using links causes laziness and distracts the mind as the mind darts from one subject to another; however the advantage is the ability to find information at a moments notice. Traditional methods of reading and writing have not been replaced by the web, but are used less frequently as university students will moan at the thought of reading a text book or answering written exams. Students expect quick information and will skim details to get to the answer, even by Googling a topic. The Younger Generation could be viewed as thoughtless or even cheating from their ability to bounce from different information sources so quickly. As the documentary described these characteristics are those of the Fox or the Leopard web animals, while in contrast the slower animals are hedgehogs, ostrich and elephants, who take more time to consider reliable information sources.

Where can we go to have the fastest internet in the world?

South Korea - the land of technology, where babies seem to be downloaded rather than born! Statistics shockingly stated that Korean children spend 18 hours a day online! This has increased concern over internet addition. However the Korean children are extremely smart and it has contributed education. Thanks to the web, children truly see the importance of communication and intensive interaction with others. Their curiosity is supported by internet as a never ending source of information that stimulates their minds to keep asking in questions to further their growing knowledge. This particular Korean example shows that everything has its pros and cons, which only find their balance when regulated with fair boundaries. It does not seem right to support children to live in their online virtual inhuman worlds just for the sake of their ‘super-smartness’. As it has been mentioned above – it is all about limits and finding the perfect balance.

When talking about internet, the almighty social networks cannot be omitted. It may seem that Facebook, for instance, does make friendship considerably meaningless. Who actually has 1000 real friends? No one! The “burger experiment” used in the document demonstrated this, when a fast food restaurant offered Facebookers’ a free burger for “de-friending” 10 of their Facebook. When users did delete friends, the value of online friendship became rather shady and perhaps cynical.

Researchers state “we have become a ‘Living in the Loop’ society” which can be exhausting along with our daily lives of working, studying, eating and exercising. Could this 24/7 communication be the cause of stress, as employees wake up in the middle of the night to check their emails, to keep on top of their workload? Not only do humans create new media on the web from Facebook status updates, Twitter, Blog comments, videos and pictures; our brains must also consume the web by checking emails and answer phone messages daily. To conclude we can agree that we as a web generation have become part of a virtual culture with most socialising now taking place on the online than ever before. It is clear to see the web has definitely had an impact in all of our lives, 20 years since its arrival and already so many changes, can we predict what the next 20 years will hold? What does the future hold for the internet, please Comment your views!

Hannah is a web leopard, while Elodie is a hedgehog

Find out your web animal visit: http://www.bbc.co.uk/virtualrevolution/

Importance of E-Marketing and Marketing Research

2010-02-25T23:33:00.052Z

This week, through our glasses we will explore two notions : E-marketing and Marketing Research

Internet marketing and E-marketing, is there any difference ?

E-marketing is an alternative word for Internet marketing. Dave Chaffey defined this notion as the achievement of marketing objectives through applying digital technologies such as websites, email, wireless, mobile, cable or satellite. Smith and Chaffey (2005) agreed to say that E-marketing is a profitability tool in order to aim marketing objectives. In other words and related to marketing, E-marketing is the way Internet and all new medias could be used in order to :

• respond to customers’ expectations

• deliver services

• satisfy their expectations combined with the advantages such as the speed, easy access and so on…

How essential is the E-Marketing for companies ?

The Internet is the third media consumed after TV and Radio and predicted as the longer media used per hour in 2020. With the globalisation process, a company is faced to multitude of interrogations : How my company could be locally and internationally known ? How to differentiate from my competitors ? Strauss and Frost explained that the use of new technology has resulted to new business considerations such as customer value development, longterm customer relationships and the growing of company profitability.

The importance of E-marketing for companies depends foremost on the nature of the product or service provided to the customers. An example of this would be the chocolate company Cadbury's most of its sales are accomplished “off line”. The creation of their website is mainly to inform consumers about the origin of its products.

Therefore, few organizations anticipate this changing media consumption and develop an E-strategy. This is the case of the low cost airline company EASYJET was the precursor and mainly developed their offers via Internet. Internet is part of the customer journey and its strategy is successful due to the fact that that 95% of tickets sales is transacted through the website.

The importance of developing an effective e-marketing strategy is indicated by Michael Porter (2001) who has said : “The key question is not whether to deploy Internet technology – companies have no choice if they want to stay competitive – but how to deploy it.” Besides, The Hotelier Marketing manager, Neil Salerno discerned also the pertinence of E-marketing especially for the Hotelier industry detailed in the link below.

The advantages of E-marketing for companies are largely detailed by Smith and Chaffey. They compiled under the 5 S.

• Sell

• Serve

• Speak

• Save

• Sizzle

Why Marketing research is relevant to E-marketing ?

The use of E-marketing does not necessarily in a company success. In fact, the employ of marketing research is relevant. McDaniels and Gates defined a marketing research as the means and methods which link the consumer to the marketer through information. Marketers, like doctors, collect information by studying consumers deduce, analyze and communicate what actions a company should take to understand and respond to their consumers. (Brassington, F. and Pettitt, S., 2006) By defining and determining exactly what customers’ expectations it will be easier and more efficient to create a competitive advantage from others. Marketing research also completes the marketing definition provided by the Chartered Institute of Marketing. In fact, companies do not only respond and satisfy customers’ needs and wants but also retain them. For instance the multinational information technology corporation DELL, based its success by sending after purchasing email in order to know if the product bought was convenient.

Marketing research therefore encourages E-marketing to :

• Develop their Interactivity

• Be more personal

• Be Better integrated

E-talks-2U looked at :

Smith PR and Chaffey D (2005) Emarketing excellence at the heart of E buisieness 2^nd edn Butterworth.

Strauss J. and Frost R. (2008) E-Marketing, 5th edition

Brassington, F. and Pettitt, S. (2006) 4th edn. Principles of Marketing. Harlow: FT Prentice Hall

http://www.onwindows.com/Articles/Simplifying-online-shopping/4586/Default.aspx

http://neohumanism.org/e/e_/e_marketing.html

http://www.lvtsg.com/imho/2010/02/hoteliers%E2%80%A6what-is-your-emarketing-proficiency/

http://www.journaldunet.com/economie/magazine/classement/les-plus-grandes-compagnies-low-cost-europeennes/1er-easyjet-2-41-milliards-d-euros-de-chiffre-d-affaires.shtml

PC vs Mobile : Which technology will last ?

2010-02-19T20:42:00.039Z

This week, through our glasses we will look at a controversial topic...

5 billion users of mobile phones in 2010

A world without mobile phones : a future that is difficult to imagine ! No more only use to call, this little device has assaulted our lives and enabled us to send messages, listen to radio or music and

revolutionary have access to internet.

This week, the Mobile World Congress was held in Barcelona (Spain). Thousands of telecom companies, internet providers and media representatives took part at this annual event. They stated and predicted 5 billion users of mobile phones in 2010.

Formidable tool or object of differentiation, the Mobile truly symbolizes social status. A British study has demonstrated that the mobile replaced cigarettes as a symbol of passage to adulthood. And this is just the beginning !

Mobile phones and more particularly smartphones and wireless phones, are obviously the future of internet and communication.

The whole web is carried in a small pocket ! As indicated by another study published by the institute of studies GfK, in 2009, the sales of regular phones suffered and dropped by 4%. However, the second part of the year was better, in particular thanks to the democratization of smartphones, which contributed to an increase of the sales and the market is going to rapidly grow in 2010. This will allow mobile phones to continue with the trend of the past five years, when sales climbed up to 48%.

GOOGLE focuses on new-generation phones

With major focus on internet and software, the “Nexus One” was launched last month by Google, the web search engine. It is the very first phone produced and sold under the company’s own brand, showing a new interest in materials and a focusing on mobile market.

3G has become rather out of date ; however, with the future 4G, mobile phone will be a n equal competitor to standard desktop computer. In addition, Google claims to plan building an internet network of very high speed – up to 100 times faster than the current one. "Android is a huge rock hurtling straight on the mobile market" said Lindholm Fjord, predicting an invasion of the mobile platform from Google (Le Point.fr, 2010). Mobile has an undeniable benefit now of avoiding lengthy connection and feeling free to move.

Mobile phones have a bright future competing directly to regular computers as even the “almighty” Google has entered this promising market.

Did you say « Privacy » ?

In addition to all the advantages and applications available, mobile phones can offer location-based services. SatNav features allow consumers to find local information instantly which is most useful in an emergency situation such as where is the nearest hotel / train station ? E-coupon’s are another feature which enables shoppers’ instant discounts.

One of the biggest fears among consumers is the threat of being tracked or traced. This can be in the case of identity theft, or even potential employers checking what their staff are up to, which may be the case on some social networking sites.Using of mobiles as daily hand-held computers, more needs to be done to protect against privacy to protect confidentiality. As the mobile becomes essential with its personalized applications, it can be considered more important than your wallet ; hence the risk of losing your mobile would be so tragic.

New generation mobile and wireless have unquestionably many advantages : flexibility, speed connection and services, but we don’t believe it is the end of regular computers yet, maybe the notebook instead. So, mobiles and computers will live together in harmony for a while longer.

And you, do you think that mobile phones will replace regular computers in the future ? Do you feel observed, tracked because of your cell phone ?

E-talks-2U looked at :

Le Point (2010) Ouverture du Mobile World Congress, sous le signe d'Apple et de Google [online] available from http://www.lepoint.fr/actualites-technologie-internet/2010-02-15/ouverture-du-mobile-world-congress-sous-le-signe-d-apple-et-de/1387/0/424208 [15 february 2010]

ITU (2010) ITU sees 5 billion mobile subscriptions globally in 2010 [online] available from http://www.itu.int/newsroom/press_releases/2010/06.html [15 february 2010]

Eurotechnology Japan (2010) Location Based Services [online] available from http://www.eurotechnology.com/market_reports/LBS/ [15 february 2010]

Your Privacy (2010) Your Privacy on your mobile phone [online] available from http://www.yourprivacy.co.uk/PrivacyMobilePhone.html [15 february 2010]

The Student Experience

2010-02-18T21:51:00.002Z

We see beyond the talk...

2010-02-11T17:16:00.047Z

Welcome to E-talks-2U !

Our group is made up of these ingredients :

· 4 Girls
· 1 Boy
· 5 Undergrad Degrees
· a sprinkle of marketing experience
· a pinch of e-marketing
· 3 large bowls of creativity !

The mixture is held together by a strong base of hard working students, we have finished our First semester and we are all ready for the next challenge which includes making this blog sucessful!

KATY loves all bright colours, music and sunglasses even in winter!

HANNAH loves cups of tea and cake – so English!

ELODIE or E-lodie as we have started to refer to her as, makes beautiful layouts for all her courseworks !

ANTHONY loves the Beatles and is quite recognizable by his black

glasses (although he is wearing red ones here) !

INGRID is crazy about abstract art and like a chameleon she changes

her appearence every week!

Make sure you check out our blog regularly to find out the latest news and all the topics up for discussion! As chief bloggers you can rely on us to be professional and keep our blog up to date and respond to your comments !

We would love you to contribute to making this a little masterpiece by posting comments and being interactive.

Yours Sincerely,

E-talks-2U !